Symmetrical sign symbolizes harmony, balance, growth. Stylized rye emphasizes naturalness and abundance. The heart symbol completes the composition, looking like a natural continuation of rye. This symbol conveys a sense of family, the importance of handmade, the fact that every product is born with love and care in the bakery.
Although quite traditional symbolism is used - its expression is modern, the combination is unexpected and iconic, perfectly memorable. The name and slogan in the form of a circle reinforce the mark. We created a balance between naturalness, familiality and an innovative, new approach to bread.