Bod Lenses is the most modern and largest factory for customized eyeglass lenses in the Baltic region and Eastern European countries.
The idea behind the visual identity is simple - we created an entire identity through a bright / blurred principle. We used materials and visual digital tools to produce that effect in every marketing material. We turned the first word of the brand into a modular system of identical hemispheres. The hemispheres symbolize the lenses, their combinations make up the "BOD" and also it becomes an icon that makes the brand memorable.