One life - see it well

Bod Lenses is the most modern and largest factory for customized eyeglass lenses in the Baltic region and Eastern European countries. 

The idea behind the visual identity is simple - we created an entire identity through a bright / blurred principle. We used materials and visual digital tools to produce that effect in every marketing material. We turned the first word of the brand into a modular system of identical hemispheres. The hemispheres symbolize the lenses, their combinations make up the "BOD" and also it becomes an icon that makes the brand memorable.